Identify Audiences
executive
analyst
strategy
improve process
posh for change
information worker
use data to make operational decision (store stock manager)
Determine Report type
types
- Dashboard (exec)
- less interaction
- self explained
- minimize misinterpretation
- how are we doing, are we there yet
- Analytical (analyst)
- slicer and filter
- answer broad array of questions by interaction
- multiple pathway to follow
- why did that happen, what might go next
- slicer and filter
- Operational (info worker)
- monitor real time data and support decision making
- buttons to external system to perform actions
- minimizes analytical, focus on operation
- minimize excessive clicking and illogical flow
- submit order button to create purchase order
- Educational (general)
- clear narrative
- assumes unfamiliar with context
- used in journalism and gov to publish stuff
Define User interface requirements
form factor
orientation
device size
input method
style and theme
- brand/logo
- palette color aligned to organizational branding
- text setting
accessibility
- color contrast
- large visual
- clear and well sized font
- navigation by keyboard and screen reader
Define User experience requirements
- interaction
- drill up/down/through, tooltip detail
- nav within or to other report
- slicer/filter at different report level (visual, 1:all page)
- data export format
- qa visual
- weblink
- data alert
- workflow, writeback, open app
- whatif parameter
- page layout for printing (multi page)
- subscription
- comments and feedback