Identify Audiences

executive
analyst 
    strategy
    improve process
    posh for change
information worker
    use data to make operational decision (store stock manager)

Determine Report type

types

  • Dashboard (exec)
    • less interaction
    • self explained
    • minimize misinterpretation
    • how are we doing, are we there yet
  • Analytical (analyst)
    • slicer and filter
      • answer broad array of questions by interaction
      • multiple pathway to follow
      • why did that happen, what might go next
  • Operational (info worker)
    • monitor real time data and support decision making
    • buttons to external system to perform actions
    • minimizes analytical, focus on operation
    • minimize excessive clicking and illogical flow
    • submit order button to create purchase order
  • Educational (general)
    • clear narrative
    • assumes unfamiliar with context
    • used in journalism and gov to publish stuff

Define User interface requirements

form factor

orientation
device size

input method

style and theme

  • brand/logo
  • palette color aligned to organizational branding
  • text setting

accessibility

  • color contrast
  • large visual
  • clear and well sized font
  • navigation by keyboard and screen reader

Define User experience requirements

  • interaction
    • drill up/down/through, tooltip detail
    • nav within or to other report
    • slicer/filter at different report level (visual, 1:all page)
    • data export format
    • qa visual
  • weblink
  • data alert
  • workflow, writeback, open app
  • whatif parameter
  • page layout for printing (multi page)
  • subscription
  • comments and feedback

explore report design